For Businesses

Beacon & Milestone can help you.

At B&M, we’re known for finding original solutions to challenging problems. Rather than relying on a simple “one size fits all” mentality, we pull on our wide-ranging expertise in many fields. Download a comprehensive listing of our capabilities and read on below for more about the services we offer to our clients.

• We don’t sell anything

  It’s not that we didn’t ever attempt to sell something. We’ve tried to sell t-shirts, baked goods, and fruitcake at christmas. You know what we found out? We’re terrible at selling. We’ve found that people don’t like to be sold. People enjoy discovering shiny new things and sharing them with their friends. People enjoy having learned something new. Most of all, people enjoy creating and nurturing new relationships.

• Our Approach: Customer Centric

  At B&M we can help you attract and engage your customers in a useful conversation. The following statement may seem like common sense: the voice of customer centricity must be the customer. Many businesses shout in their advertising that the customer comes first with them. Yet, their customers may experience and believe something entirely different. Whether online or offline, customers now have unparalleled power to research and transact with companies exactly when, where, and how they choose. We help our clients create an authentic and useful customer centric strategy.

• Our Process Builds Relationships

  Our clients enjoy working with us because we keep things transparent. Successful engagements always involve clear communication and a deep understanding of the client’s business situation. We make sure that projects stay focused, on budget and on deadline. We are driven by a passion for messages that are relevant, motivating, credible, differentiating, and results-oriented. We help our clients find the intersections between who they are, the people they want to influence, why they are unique, and their business goals.

• Social Media Marketing

  The largest difference between social media and traditional marketing is the ability to have a two-way conversation with your customers. Conversation, more than any other marketing tactic, builds understanding and powers brand evangelism. Social media marketing yields an extremely high ROI when done correctly. However, without authenticity and transparency in your social media campaign, it could blow up on your face. Wal-Mart and Sony are examples of this. Make sure you get it right.